Integrate your app or platform directly with leading third party applications
If you have used an app integration tool like Zapier, you already know the power of connecting third party applications together. Popular apps usually provide connection points for other software to connect to them and use the data and functionality the app provides. These connection points are called APIs, or Application Programmer Interfaces.
App providers want you to be able to connect to them so that you can use and extend their functionality. It can be argued, for example, that Facebook exploded in growth when they opened up their systems for app developers to use Facebook in new and creative ways, while Facebook maintained their core objectives of connecting friends together. Because of this, APIs are generally public, free to use, with no hacking required.
By integrating third party apps into your own software, you are likewise able to use the functionality of those apps in new and inventive ways.