What is a platform?
More than a website that brings in sales, or an app that performs a business function, a platform is a tightly integrated, cross platform, set of sites, apps and communication systems that is custom built around the specific requirements, workflows and specialisations of your business.
It is effectively a mirror image of your business, enshrined directly in to software. You don't adapt your systems to work around the platform - the platform is built to work around and with your systems.
It manages and is aware of every business interaction. It enables your customers to self-manage, be aware and in control of their transactions with you. It provides tight control over your business process, reducing possiblity of human error. It has real time data and reporting, so that you have an up-to-date, dashboard-like overview of your business at any point in time.
It provides security, financial accountability, and peace of mind.
Most importantly, by automating your business, it enables you to scale without friction, giving you a unique edge over your competition that they aren't able to replicate with an off the shelf product.
It's Uber vs taxis
It's Airbnb vs hotels
It's Netflix vs video rentals
It's Amazon vs your local bookstore
It's eBay vs classifieds
It's your smart business vs your industry...